Alternative meat might be having a moment. Beyond Meat’s trading debut quickly became the best-performing IPO of 2019. But alternative milk has been around for a lot longer, and it’s forced the $107 billion dairy industry to evolve. consumers have their choice between almond milk, rice milk, oat milk, hemp milk, coconut milk and soy milk—you get the idea. Americans are drinking less and less milk now that store shelves are flooded with more and more options.
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